we successfully redefined dr.evoo® brand identity and marketing strategy to educate consumers about the safety and quality of its medical-grade jewelry for babies and kids
category:
branding, development, marketing, visual design
services:
ecommerce, content & marketing strategy, photo & video, graphic design
Date:
2019
CLIENT:
drevoo Inovatif Indonesia
Description & Defining
dr.evoo®, specializing in medical-grade jewelry and piercings for babies and kids, launched a comprehensive project to overhaul its branding and marketing strategy. This included developing an eCommerce platform, targeted email marketing, monthly content creation, and in-house studio production, all aimed at growing the brand and highlighting the unique benefits of their products.
The main challenge was to create a strategy that aligned with dr.evoo®’s core values of safety, quality, and care. Ensuring consistent branding across all platforms was crucial to building a strong, recognizable identity in a niche market.
Challenge & Solution
To effectively educate the audience about the benefits of medical-grade jewelry, dr.evoo® implemented a strategy that included detailed, informative, and engaging content. High-quality visuals and videos demonstrating product safety and effectiveness were distributed through social media, the brand’s website, and email newsletters. The monthly retainer model allowed for continual optimization based on real-time feedback and analytics, ensuring dynamic adaptation to the audience’s evolving needs.
The best marketing doesn’t feel like marketing.
tom fishburne
This holistic approach reinforced dr.evoo®’s brand identity and effectively educated its audience, resulting in increased trust and engagement. By aligning every aspect of the strategy with the brand’s core values, the campaign positioned dr.evoo® as a leader in safe and stylish solutions for young families, paving the way for sustained growth and market penetration.
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