Strategic redesign of the Komatsu website addressed accessibility issues and built trust, resulting in an enhanced brand experience
category:
analytics, branding, development, visual design
services:
web development, digital branding strategy, ux design, photography & video
Date:
2024
CLIENT:
Komatsu Marketing and Support Indonesia
introduction & define
Komatsu stands tall as a multinational corporation, known for its manufacturing prowess in construction and mining equipment. despite Komatsu’s global reputation, a significant issue plagued its digital presence.
Their website, meant to be a key place for company info, wasn’t meeting people’s needs well. users struggled to find important details about products and the company, which hurt trust and engagement.
Given the task to improve Komatsu’s online presence, tempo360 team set out on a big mission. Our goal was simple: to make the Komatsu website easy to use and full of useful information. We planned carefully, came up with new ideas, and worked really hard to make Komatsu stand out online.
Challenge & Solution
In our journey to enhance Komatsu digital landscape, we encountered several narrative of user struggles and we pinpointed two key challenges. firstly, users faced hurdles in accessing accurate product information, impeding their decision-making process. secondly, ambiguity surrounding united tractor’s distributor role eroded user purchase confidence.
people ignore design that ignore people.
frank chimero
In response to these challenges, we implemented a multifaced solution. We improved website navigation and introduced a “quick highlight feature”, ensuring users could easily find key product details. Additionally, dedicated section clarified united tractors distributor role and provided direct links to trusted purchasing channel like UT Connect and Blibli.
These enhancements streamlined the user experience, fostering trust and confidence in Komatsu’s online platform.
I love this theme. Sometimes it’s difficult to work with some themes, because even if they are created with Elementor, you can’t edit all the things with Elementor. Is not the case of Bili. All is created with Elementor and you don’t need Elementor Pro. Definitely recommended.
They have really taken their timeto work appearance of the theme, also, they have a very intereactive client assistance service, I like !